History

Bossini

bossini International Holdings Limited, listed on the stock exchange of Hong Kong limited in 1993 (stock code: 592), together with its subsidiaries ("bossini") is a leading apparel brand owner, retailer and franchiser in the region. Headquartered in Hong Kong, bossini launched its first retail outlet in 1987. Over the past two decades, it rapidly established an extensive international operating platform and distribution network and successfully expanded its business to about 30 countries & regions around the globe, with its four core markets in Hong Kong, Mainland China, Taiwan and Singapore.

Milestone

Year

Milestone

1987

Opened the first bossini retail outlet in Hong Kong, followed by the first store in Singapore

1988

Commenced franchised operations

1992

Commenced operations in Taiwan

1993

Opened first retail outlet in Mainland China

Listed on the main board of Hong Kong Stock Exchange

1995

Launched franchised business in Mainland China and Middle East

2002

Started cultivating the "7 Habits®" corporate culture

Started to establish "bossini" as a learning organization

2005

Opened first bossini retail outlet in Malaysia

2006

Launched franchised business in India

2007

Launched "Yb by bsn", a new young line in Hong Kong

Rolled out a holistic 360o brand revamp campaign in Hong Kong
and other core markets

Launched franchised business in Europe and North Africa

Opened Hong Kong's biggest flagship store in Mongkok

2008

Launched franchised business in Central America

2009

Introduced "be happy" brand value

2010

Launched franchised business in Armenia and Cambodia

2011

Launched franchised business in Brunei

2012

Launched "ha:ppy25" anniversary campaign in Hong Kong and other core markets

2013

Launched franchised business in Kenya

2017

Launched "30th Anniversary Move On n Beyond" campaign in Hong Kong and other core markets